Ask any YouTube content creator about trying to notch up the view count on their social media channel, and they will probably confirm just how hard it can be to stand out from the crowd.
With so many content creators online, finding something that grabs the viewer’s attention can be quite hard.
And then you have to worry about how awkward you are going to look.
Should you try and be funny? Should you try and be serious? Should you try some dodgy stunts which could leave you seriously injured?
These are the sort of questions YouTube-wannabes have to ask themselves after deciding that they want to earn a living from YouTube.
But one guy from Indonesia has smashed the trend.
He has been able to throw the rule book out of the window entirely and, in doing so, has become a YouTube sensation.
And what did he do that was so innovative?
Social media is a funny thing.
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