Iceland Apologise After ‘If You Touch It, You Buy It’ Message For NHS Staff Goes Viral

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The top brass at Iceland must be wondering how they have managed to become ‘public enemy number 1’.

Stories have been shared on social media about how Iceland seems to have concluded that NHS staff must be primary carriers of the COVID-19 virus. 

But Iceland seems to have overlooked the fact that the vast majority of NHS employees ‘decontaminate’ themselves before they set off for home. 

To assume that, for example, ICU staff will just walk out of their respective ‘citadels’ and head straight to Iceland is just ridiculous. 

Whoever wrote the content for the web page in question should spend a bit more time researching about the measures which are in place to ensure that NHS staff do not leave their respective areas of work ‘contaminated’ with COVID-19. 

You can imagine how the Boardroom must be feeling knowing that their silly message has managed to alienate the very people they have been working hard to try and cater for. 

Iceland issued an apology and said: 

“This was an error and should not have been posted on our website. 

“We sincerely apologise for the offence this has clearly caused, and have immediately withdrawn this guidance.

“We are deeply grateful to the NHS and all key workers for everything they are doing to keep the country running.”

Is this apology enough to entice you back to the freezer isles? Let us know in the comments below!

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