When you manage a social media account for the police, then it can be hard to stand out from the crowd.
This is because there are so many official police social media accounts out there who are sharing and publishing posts about people who they want to speak to.
More and more, police social media guru’s (often civilians) are thinking of new and engaging ways to try and ensure that more people see their messages, appeals and posts.
It was only a few days ago that the owner of a Lord of the Rings-style ring was reunited with his piece of jewellery after North Yorkshire Police published an appeal that reached over 12 million people.
Ordinarily, to get that sort of reach on social media, you would have to spend tens of thousands of pounds. So coming up with original ways to get you content seen puts a constant demand on your imagination.
But sometimes, especially when it comes to sharing posts about people who the police want to speak to, the subject of the appeal, can (unintentionally) do most of the work without even realising it.
‘North Wales Police Wrexham Rural’ shared a post on their Facebook page saying that they would like to speak with a male by the name of Ewan Mackenzie.
Now, let’s just say that Mr Mackenzie has a hairstyle that you do not often see in the 21st century.